Table of Contents

1 PREFACE to Discovering Mass Communication (3rd ed.)
2 YOUR ROLE IN MASS COMMUNICATION
3 YOUR FOUR WORLDS
4 YOUR FOURTH WORLD: ITS CONSTRUCTION AND RECONSTRUCTION
5 INDIVIDUAL MEDIA IN THE SYSTEM
6 BOOKS: THE BIRTH OF MASS COMMUNICATION
7 NEWSPAPERS: THE FOURTH ESTATE
8 MAGAZINES: THE SPECIAL INTEREST MEDIUM
9 PHOTOGRAPHY: FIXING A SHADOW
10 MOTION PICTURES: THE START OF MASS ENTERTAINMENT
11 RECORDINGS: FROM BACH TO ROCK AND RAP
12 RADIO: OUR SOUND COMPANION
13 TELEVISION: THE CENTER OF ATTENTION
14 MEDIA CONTROLS
15 ECONOMIC INFLUENCES ON THE MEDIA: ADVERTISING, PUBLIC RELATIONS, AND OWNERSHIP
16 THE INFLUENCE OF GOVERNMENT AND PRESSURE GROUPS
17 INFLUENCES OF PROFESSIONAL NORMS AND PRACTICES
18 THE INFLUENCE OF THE MEDIA ON YOUR LIFE
19 WHAT PEOPLE AND SOCIETIES DO WITH MEDIA
20 WHAT MEDIA DO TO PEOPLE AND SOCIETIES