Table of Contents – Mass Communication Class

1 PREFACE to Discovering Mass Communication (3rd ed.)

2 YOUR ROLE IN MASS COMMUNICATION

3 YOUR FOUR WORLDS

4 YOUR FOURTH WORLD: ITS CONSTRUCTION AND RECONSTRUCTION

5 INDIVIDUAL MEDIA IN THE SYSTEM

6 BOOKS: THE BIRTH OF MASS COMMUNICATION

7 NEWSPAPERS: THE FOURTH ESTATE

8 MAGAZINES: THE SPECIAL INTEREST MEDIUM

9 PHOTOGRAPHY: FIXING A SHADOW

10 MOTION PICTURES: THE START OF MASS ENTERTAINMENT

11 RECORDINGS: FROM BACH TO ROCK AND RAP

12 RADIO: OUR SOUND COMPANION

13 TELEVISION: THE CENTER OF ATTENTION

14 MEDIA CONTROLS

15 ECONOMIC INFLUENCES ON THE MEDIA: ADVERTISING, PUBLIC RELATIONS, AND OWNERSHIP

16 THE INFLUENCE OF GOVERNMENT AND PRESSURE GROUPS

17 INFLUENCES OF PROFESSIONAL NORMS AND PRACTICES

18 THE INFLUENCE OF THE MEDIA ON YOUR LIFE

19 WHAT PEOPLE AND SOCIETIES DO WITH MEDIA

20 WHAT MEDIA DO TO PEOPLE AND SOCIETIES