Table of Contents – Marketing Class

  • Introduction to Marketing
  • Marketing Strategies and Planning
  • The Marketing Environment
  • Consumer Marketing
  • Business-to-Business Marketing
  • Services Marketing
  • Global Marketing
  • Pricing
  • Products
  • Branding and Packaging
  • Marketing Channels
  • Integrated Marketing Communications
  • Advertising and Public Relations
  • Personal Selling and Sales Promotion
  • Social Media Marketing
  • Social Responsibility and Ethics in Marketing
  • Introduction to Nonprofit Marketing