What you’ll learn
Gain an understanding of how Entrepreneurial Thought and Action® may be applied to opportunities of all kinds including new ventures as well as innovation within existing organizations.
Understand the fundamental concepts and analytical tools that help assess opportunities and develop entrepreneurial ventures, and how these concepts and tools may be applied to real World business situations and opportunities.
Learn and use a methodology to develop and assess new opportunities that are the critical first step in moving an idea from concept to launch and implementation.
Develop, define and clearly communicate a new business concept or initiative in an efficient, effective and compelling manner.