What you’ll learn
A clear understanding of the multiple ways in which organizations create both social and economic value in a world where the purpose of business is being challenged and redefined.
The practical steps and hands-on skills to integrate social issues into business strategies, programs, and organizations through real-world examples and interviews with company leaders who have led social innovation initiatives.
How and why corporate engagement in society has evolved – from philanthropy to Corporate Social Responsibility to Social Innovation – and how it is driving today’s companies to develop new strategies to create both economic and social value.
About the leadership and entrepreneurial skills and competencies needed to develop and lead social innovation initiatives, including developing strategic focus, building organizational capacity, engaging stakeholders, measurement tools and driving innovation.
Babson’s methodology of Entrepreneurial Thought and Action® and tools to help you take immediate action in your organization.