Course Syllabus

What you’ll learn

How to use customer discovery tools to identify market needs, problems and opportunities

Create customer profiles and personas that help you identify the right marketing channels to reach your customers

Respond to evolving customer needs using personal, digital, social and mobile spheres

Develop content and messaging that directly addresses consumer needs and drives brand excitement

Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign