Understanding Your Audience: Market Segmentation

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

Knowing your market accurately and completely is a prerequisite for successful marketing. In this course three important concepts related to the topic of markets are presented: Defining the nature of markets, identifying the types of markets, and a discussion of product differentiation and market segmentation.

This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

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Course Content