Course Level 3: Advanced
Estimated Study Time: 1-2 hours
Understanding the travel patterns of tourists and why they choose which destinations they go to is of vital importance if tourism-focused organisations and businesses are to maximize the financial benefits of the international travel industry in a particular country or region. In this tourism course the learner will study the travel patterns of tourists and the most common reasons for why people travel.
This course also explains the six main types of pleasure trips and the ways in which holiday resorts can attract tourists. The priorities of business travelers are also explained as well as the ways in which companies can instill loyalty in business customers. The second section of the course describes the various types of holiday destinations and the key factors needed for these destinations to be successful.
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