Strategic Management – Corporate Strategy

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

This course introduces you to the concept of corporate strategy and how it defines the markets and businesses in which an organization chooses to operate.

The course begins by introducing you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. You will also learn about relative cost advantage and competitive strategy. Next you will learn about tools and techniques that are used as part of the corporate strategy process. You be introduced to the Boston Consulting Group’s Growth-Share Matrix and learn how it helps businesses analyze their business units, that is, their product lines. You will also learn more about the General Electric – McKinsey matrix which is a nine-cell portfolio matrix and was developed by GE to screen their large portfolio of strategic business units (SBU). It is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU’s position in the industry. You will learn how the GE matrix attempts to improve upon the BCG matrix.

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Course Content