Staying Close to the Customer

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

In this course Sue Decker, the former CEO of Yahoo, discusses how the founders of Yahoo focused on the needs of its customers by developing a hierarchal database structure for faster and more efficient searches making life easier for the customer. The course also looks at how internal structuring of the sales force was implemented to improve customer service, where the gap in monetizing search queries between it and Google occurred, and recent acquisition proposals.

This course will be of interest to advertising, business, marketing professionals and entrepreneurs who have an interest in how an online Web company uses its customer base as a business model.

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Course Content