Stakeholders in Marketing and Finance

Course Level 2: Intermediate

Estimated Study Time: 2-3 hours

This course comprises two parts, one relating to marketing and the other to financial information. Each part consists of a short, introductory reading and an activity which requires students to analyze their own work practice in relation to the ideas covered in the reading. The marketing reading and activity cover the concept of ‘customers’ and who customers are in different work contexts. The financial information reading and activity cover the idea of financial stakeholders and their interests in an organization.

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Course Content