Sales Techniques: Using Competitive Sales Strategies

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

he course begins by introducing you to customers’ compelling need to buy and why you should focus on your customers’ perspective of value. You will learn about customer politics and people with influence in the customer’s company. The course describes the customer buying cycle and what starts it off. You will then review the sales cycle and how it matches to different stages in the buying cycle.

Next, you will be introduced to competitive sales strategies and why you must understand your competitors just as much as your own business. The course describes how to negotiate mutual interest both for you and your customer. You will also learn about qualifying opportunities and what qualifies your solution as the right one for the customer. The course then describes the best practices for writing a winning proposal.

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