Sales Prospecting and Lead Generation

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

This course covers the tools, techniques and methods used for identifying leads and prospects, researching and preparing your sales goals and making the first sales approach to potential new customers. The course introduces the sequence of steps sales people follow each time they make a sale. You will learn about prospecting, a vital part of the selling process, where you search for new customers and how to follow up with your leads to turn them into sales. You will learn how to use tools such as direct marketing, cold calling and online databases as sources to identify leads.

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Course Content