Rethinking the Product Development Process

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

This course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.

In this course Blank discusses rethinking the product development model so that early stage companies can reduce their overall exposure to risk. You will learn that most start-ups fail because they don’t target the right market or the right customer. Steve Blank explains the customer development process and how successful businesses seek out real customers, ask for their feedback and analyse and fix any problems these customers encounter. He gives advice about not seeking media coverage too soon and also why company founders have been thrown out of their own companies.

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Course Content