Course Level 1: Introductory
Estimated Study Time: 1-2 hours
Do you know how to create an environment in your retail store that encourages buying? If not, this course is sure to help. With this course, you will learn how to price items in a way that will produce profit, how to design a display, and how to design the exterior of your retail store. You will also learn how to plan your inventory and a merchandise assortment that will appeal to your customers. Then, learn about marketing to consumers through the linear-communication model.
This course will be of great interest to anyone who hopes to someday manage a retail store, or to anyone who is just entering the retail business and wants to know how to maximize the potential of their retail store.
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