Course Level 3: Advanced
Estimated Study Time: 2-3 hours
This course will guide you in a step-by-step manner through the best practices and ethics necessary for excellence in public relations. The course begins by walking you through the RACE process in public relations. In particular you will learn about conducting Research, strategic Action planning, Communication implementation, and Evaluating your results. These are all steps which will help you to implement the RACE system in your everyday working practices.
You will then be introduced to the best practices in public relations which will help you to identify the different areas included in the field, as well as helping you understand the functions of each. To help you see how these best practices can be applied in the real world you will review case studies of the practices in action. Next, you will learn about the importance of ethics, moral analysis, and leadership in public relations, and their potential impact on your PR strategy. To do so you will explore the theory behind each area, and further examine the real life impacts which a good implementation of these practices can have on your company. Finally, you will look at the best practices of public relations. These best practices are vital to developing and maintaining excellent public relations within any organization.
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