Marketing Management – The Marketing Research Process

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

This course will teach you about about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions. The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.

The course will also introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features. In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.

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