Marketing Management – Capturing Marketing Insights

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

Learn about how an organization can gain important information that is helpful for making marketing decisions. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavors. The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.

Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.

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Course Content