Marketing Management – Analyzing Competitors and Customers

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

This course will teach you about about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business. The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.

Next, you will be introduced to the PESTEL framework – how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that is used to analyze competitors and customers.

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