Managing Customers Using Technology

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

Customer relationship management (CRM) can help your business grow and the course Managing Customers Using Technology will show you how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.  The course begins by introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the center of any business. You will learn about the four stages of CRM and what is involved in each of the stages.

Next, the course teaches you about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers’ experience and how technology can enable your corporate strategy. You will learn about managing your customers’ expectations of your response time.

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Course Content