Knowing the Difference between an Idea and an Opportunity

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

In this course, Tom Byers, a professor at Stanford University, sets out to distinguish between good and not so good entrepreneurs based on the decisions or principles they adhered to during the initial growth phase of their start-up companies. In particular, he reviews the importance of being able to distinguish between an idea and an opportunity.

Entrepreneurs generate many ideas but only some become real opportunities for their business. Byers discusses how a business can get into a good marketing position and get over the chasm from being a small company to a worldwide phenomenon. He also explains how success is often a partnership between ideas and opportunities which work together to bring the final product to fruition.

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