Introduction to Media and Culture

Course Level 3: Advanced

Estimated Study Time: 2-3 hours

This course will guide you through the basic theories of mass media and new media and the different ways media affects culture. This course begins by developing an understanding of media and culture. In particular the course will look at the evolution of both media and culture over time, before examining mass media and popular culture. This course will also look at the development of convergence and established cultural values.

Next, you will be introduced to the effects of media and culture, which will help you to understand their impact on society. In order to achieve this, you will look at the messages which mass media can facilitate, as well as the theories surrounding media effects. You will also gain insight into researching media, and examine some controversies surrounding the field.

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Course Content