Fundraising for the Non-Profit

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

Christine Benninger was president of the Humane Society Silicon Valley (HSSV) for 17 years. HSSV is an independent, non-profit animal shelter that provides high-quality adoptions, medical services, education programs and pet care services in Santa Clara County, California. When she joined the organization it was in a dire state and this led to her quickly implementing a six-month plan to keep the organisation afloat. In this course she talks about fundraising which is a crucial component of a non-profit enterprise’s success.

In this course Benninger discusses how to find the right people, how to separate what she calls the missionaries from the mercenaries and how to deal with the overly passionate. She points out that it is important to find talented people who are both mission-driven and also able to work as part of a team.

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Course Content