Developing a Business Model for a Digital Media Company

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

Developing a successful business model is something that takes skill and considerable business acumen and cannot be achieved overnight. Entrepreneurs have to take into account resources, onsite expertise, and importantly, drive and diligence of both management and employees.

In this business course, you will get an insight into the business model used in SlideShare, a digital media company based in Silicon Valley. Jonathan Boutelle and Rashmi Sinha from SlideShare discuss the learning curve that was needed in order for them to implement their strategies and achieve their goals so that their business model became a success. They also discuss how they managed the business growth process as well as the execution of their tasks. You will learn from these successful entrepreneurs about their experiences, what they learned about creating their business model, and how they dealt with the steep learning curve presented to them.

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