Course Level 3: Advanced
Estimated Study Time: 2-3 hours
Learn about research and analysis as part of the design process. In this course you will learn about interviewing techniques as part of the design research phase and techniques you can use to analyse user stories. The course begins by introducing you to research for design. You will learn about the main difference between market research and design research. You will learn about questions you should consider when designing and how to frame these questions for interviewing. You will also learn about a user’s mental model and what it is.
Next, you will learn how to analyse the information obtained during the research phase. You will learn about seeing themes from user stories and about a customer journey map. You will learn what a persona is, what it represents and why you need to create one. You will learn about scenarios and how they complement personas. You will learn about insight statements and why the ‘How might we’ questions can help re-frame your insight statements. Finally, you will learn about what a design strategy statement is and how it can be used.
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