Course Level 3: Advanced
Estimated Study Time: 2-3 hours
Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator and author. In this course he explains what the best qualities of serial entrepreneurs are and the five biggest mistakes that entrepreneurs make. He discusses the five critical skills that entrepreneurs need: leadership, communication, decision-making, being a team player and the ability to telescope. He explains the vital importance of sales skills and recruiting people to sell for you.
This course will show you how the timing of an idea is very important and why it is very difficult to call. Kaplan shares his advice on the types of risks that companies face when they start off and how the trick is to get the risk out as soon as possible. He discusses the best time to start a business, why he admires and respects business leaders such as Bill Gates and Jeff Bezos and how to establish culture and values in a company early on. He also talks about how roles change within a company when there is a transition away from R&D.
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