Creating Business Start-Ups The Kawasaki Way

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

Guy Kawasaki is best known as “chief evangelist” of Apple. In this course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference.

You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist.

You must be a registered member of our website to access this course.

Course Content