Course Level 3: Advanced
Estimated Study Time: 2-3 hours
Steve Blank is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.
In this course he goes through a checklist of questions and answers that will be helpful to any new business leader. He offers insights and case studies from industry and new technology companies. He focuses on important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complementors, and technology breakthroughs. You will learn why sometimes being the first and only company in a particular market can actually be a disadvantage. He discusses the difference between vertical markets and horizontal markets, and you will also learn why market and technical risks are of great importance for an entrepreneurial venture.
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