Creating a Need for Your Product

Course Level 3: Advanced

Estimated Study Time: 1-2 hours

AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers.

In this course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process.

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Course Content