An Introduction to Business Cultures

Course Level 1: Introductory

Estimated Study Time: 4-5 hours

Disney and Google are just two companies renowned for their ‘business culture’. Have you ever wondered why the company you work for is different from others? This course explores how the concept of culture developed to the point where it is now possible to see and (feel) the difference between companies.

Culture is just one perspective that can help us to understand more about a business. ‘Business culture’ is not just about how others see a business, but also about how the individuals within an organization understand it. In this course we explore how the concept of culture developed from research into differences between cultures at a national level. It is possible to see, or ‘feel’, that one business is different from another, and that this involves more than just how it presents itself to the outside world.

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Course Content